One of the first Cobra demonstrations
The Cobra cutting extinguisher was commercially introduced to the market in 1997. Since then, Cobra has evolved even further and has become an increasingly more common tool in the firefighting toolbox.
A story of creativity & innovation at its best, if we do say so ourselves 😊
An early version of Cobra
Creativity is thinking up new things. Innovation is doing new things.
Theodore Levitt
Cobra today
Innovation – any new idea – by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires courageous patience.
Warren Bennis
